Hills strategy is to develop competitive businesses in three main industry segments being Home and Hardware Products, Electronic Security and Entertainment and Building and Industrial Products. Hills aim to achieve a sensible level of diversification within each industry segment to minimise the impact of short term changes to markets and economies. Hills aim to be product innovators and market leaders. Where appropriate, geographic diversification will be achieved through the establishment of offshore operations. Hills key objective is to grow revenue and earnings through a combination of organic growth and acquisition.